Bouton is based in Seoul, South Korea and created by Nam Ei Lee in 2014.
Her studying in Central Saint Martins and lived in east London for years, the experiences became the
foundation of the brand.
Bouton suggests differed style under the theme of Menswearinspired womenswear, Menswear for women,
Aesthetics of Imperfection.
Nam Ei creates signature look such as a distinct asymmetrical patterned blazer matched with relaxed
men's oversized trousers. Bouton also has a maxi coat from men’s classic look in unusual cut and denim
collection in retrostyle.
Nam Ei mainly inspired by women who wear styles in unframed ways but with practical looks.
She likes to suggest the post-gender styles with unexpected female characters.